SoBe Tan DMI - Lock & Shield

Your clients' biggest complaints? Their tan transfers to their clothes, fades too fast, and breaks down the second they start sweating. DMI solves all three.

DMI is a professional post-tan setting mist formulated with Dimethyl Isosorbide, a high-purity, plant-derived penetration enhancer used in advanced skincare and sunless tanning formulations. When misted over your client's spray tan immediately after application, DMI does two things that no standard tan can do on its own.

How it works:

First, it drives DHA deeper into the outer layers of the skin. Instead of the tanning solution sitting on the surface where it's vulnerable to sweat, friction, and rubbing, DMI helps push it into the skin so the color develops richer, more evenly, and lasts significantly longer.

Second, it forms a lightweight, invisible barrier over the tan. This barrier is what makes DMI so effective at resisting sweat and reducing bronzer transfer. Whether your client is walking outside in the Miami heat, attending an outdoor event, or just naturally runs warm, DMI helps prevent perspiration from breaking down the color. It also keeps bronzer from rubbing off onto clothing, sheets, and furniture, making it ideal for clients who want to get dressed in light or white clothing right after their session.

Think of it as a shield that sits on top of the tan, protecting the color underneath while the DHA works its way into the skin for a deeper, longer-lasting result.

Why your clients will love it:

• Sweat-resistant protection that keeps the tan intact in heat and humidity
• Enhanced DHA penetration for deeper color that develops more evenly and lasts longer
• Significantly reduces bronzer transfer to clothes, sheets, and furniture
• Lightweight, invisible finish that dries quickly with no sticky or heavy feeling
• Perfect for clients wearing white or light-colored clothing after their session

Why you'll love offering it:

• A premium upsell that clients will request by name after their first experience
• Easy to bundle into your tan packages or offer as an add-on service
• Works with any spray tan solution
• Solves the top client complaints: transfer, fading, and sweat

How to Use:

Apply DMI immediately after your client's spray tan session. Using your spray gun, mist 1 to 2 oz evenly over the entire body. The more you apply, the stronger the protective barrier. Do not exceed 2 oz. Direct a high-speed fan toward your client for a minimum of 5 minutes to ensure full drying before they get dressed. Instruct your client to avoid touching or rubbing the skin until completely dry.

Pro Tip: Position DMI as a premium add-on service or bundle it into your most popular tan packages. Once your clients feel the difference, they won't want a tan without it.

For Sunless Professionals Only.

Ingredients:

Water, Dimethyl Isosorbide, Hamamelis Virginiana (Witch Hazel), Propanediol, Hyaluronic Acid, Aloe Barbadensis Leaf Juice, Acacia Senegal Gum, Caffeine Extract, Phenoxyethanol.