Built for everyone.

SoBe Tan is committed to making this site usable by as many people as possible — including customers with visual, motor, auditory, speech, or cognitive disabilities. We design and build with that goal in mind, and we treat any barrier on the site as a bug worth fixing.

This statement explains the standards we follow, the steps we've taken, the things we know we still need to improve, and how to reach us if you run into trouble.

We target conformance with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA — the standard most U.S. accessibility laws point to. In practice that includes:

• Semantic HTML landmarks so screen readers can navigate the page structure
• A visible "skip to main content" link for keyboard users
• Sufficient color contrast between text, buttons and their backgrounds
• Descriptive alt text on meaningful images, including the SoBe Tan logo
• Keyboard-operable controls — menus, search and forms can be reached and used without a mouse
• Form fields with associated labels and clear error messaging
• Reduced-motion respect — we honor your operating system's reduced-motion preference

• Skip to content link. First focusable element on every page; sends keyboard users straight to the main content.
• Visible focus rings. Every interactive element shows where keyboard focus is.
• Keyboard-friendly menus. The header menus, the mobile menu and the search overlay open, work and close from the keyboard — Escape closes them, and focus returns to where you were.
• Announcements. Add-to-bag notices and search results are announced to screen readers.
• Color contrast. Body text, buttons and small labels meet WCAG AA contrast minimums (4.5:1 for normal text, 3:1 for large text).
• Image descriptions. The logo and meaningful images carry descriptive alt text; purely decorative images are left empty so screen readers skip them.
• Semantic landmarks. Pages use header, nav, main and footer landmarks.

Accessibility is never "done." These are the gaps we know about and are working on:

• Some third-party features — the chat window, the store-locator pin, and the Recharge subscription pop-up and cart — are built and maintained by their vendors. We raise issues with them when we find them.
• A few product images contain text, such as ingredient infographics, that isn't fully described in their alt text yet. If you need that information, email us and we'll send it in plain text.
• Some product videos don't have captions yet.
• The Spanish version of some pages is still being translated, so you may see English in places.

If you spot anything not listed here, please tell us (see below).

If something on this site is making your life harder, please reach out — we treat accessibility reports the same way we treat any other site bug: with urgency.

Email: hello@sobetan.com (subject line: "Accessibility")
Phone: (786) 326-2015 — Mon–Sat, 10am – 7pm ET
Mail: SoBe Tan, 762 Arthur Godfrey Rd, Miami Beach, FL 33140

Please include the page URL, your device and browser if you know them, and a short description of what went wrong. We aim to respond within one business day.

If you need any product information, order help, or content from this site in a different format — large print, plain text, screen-reader-friendly description — email us and we'll send it over. There's no charge for the accommodation.