The brand classic — caramel color guide on application. Three strengths.
Wholesale — Pricing Open
For the techs, salons, and studios who already trust the formula.
For professionals ordering in volume. Five gallons across solutions, DMI, and oil unlocks per-line wholesale pricing; fifteen units of any retail SKU unlocks tier pricing. The discount applies automatically at checkout — no codes, no rebates. Ships from Miami Beach in one business day.
The gallon builder · Section i
Build your gallon order — mix and match to five.
Solutions
$160 /gal
5-gallon combined minimum · mix any line
DMI
$180 /gal
Counts toward the same 5-gal minimum
Oil
$140 /gal
Counts toward the same 5-gal minimum
Discount
Auto-applied
At checkout — no codes, no rebates
Gallons
Mix any line · 5-gal combined minimum
0 / 5 gallons
No color guide. Invisible application. For pros who blend by feel.
Body makeup formula. Available with or without DHA.
Post-spray setting mist — drives DHA deeper, blocks bronzer transfer.
Post-spray hydration oil — twelve organic botanicals.
Gallons · 0 / 5 gal
Add 5 more to unlock wholesale pricing
Builder total
$0.00
Retail SKUs · Section ii
Unit pricing for the shelf — three tiers per line.
Adjust the quantity on any card and the active tier highlights. The tier you land on is the price that's automatically applied at checkout — no codes, no rebates.
Clean Mousse
200 ml · caramel guide
15 – 25units
$20 ea
26 – 50 units
$16 ea
51 + units
$12 ea
0
Add 15+ to unlock tier pricing
Family · mousse
Brown Mousse
200 ml · 14% DHA · instant brown
15 – 25units
$20 ea
26 – 50 units
$16 ea
51 + units
$12 ea
0
Add 15+ to unlock tier pricing
Family · mousse
Body Makeup — No DHA
500 ml · wash-off · one-night brown
15 – 25units
$17 ea
26 – 50 units
$14 ea
51 + units
$10 ea
0
Add 15+ to unlock tier pricing
Family · mousse
Get Darker Drops
Pure DHA · 30 ml
15 – 25units
$14 ea
26 – 50 units
$12 ea
51 + units
$9 ea
0
Add 15+ to unlock tier pricing
The Tanning Water
5 ingredients · 200 ml
15 – 25units
$18 ea
26 – 50 units
$15 ea
51 + units
$11 ea
0
Add 15+ to unlock tier pricing
Organic Hydrating Oil
120 ml · single tier
10 +units
$10.2 ea
0
Add 10+ to unlock tier pricing
Bulk & Private Label
Looking for bulk drum pricing, or your studio's own label? Let's talk.
Five-drum minimums for stock formulas, ten-drum for custom. Lead times two to six weeks depending on label and bottling.
How it works
Three steps, no paperwork, no rep on commission.
01
Build your order
Add gallons and unit cases above. Mix concentrations freely toward the same five-gallon minimum.
02
Discount auto-applies
No promo code, no rebate. Cross a threshold and the line price drops — same at checkout as on this page.
03
Ships from Miami Beach in one business day
Free pro shipping over $300. Tracking the moment it leaves our Miami Beach facility.
Frequently asked
What pros usually ask before the first order.
No. Pricing is open and tiers apply automatically — but we do recommend creating an account so reorders, invoices, and tracking live in one place.
For gallon pricing: five gallons total across solutions, DMI, and oil — mix any combination. For unit pricing: fifteen units of the same SKU to unlock the first tier (ten for the Hydrating Oil).
Yes. Three gallons of Caramel 14% + one DMI + one oil = five — the threshold is total gallons across all three lines. Each line still discounts to its own wholesale price ($160 solutions, $180 DMI, $140 oil).
Automatically at checkout. The line item price on the order summary matches the per-unit tier you landed on here. No codes, no rebates, no end-of-month invoice tricks.
Stock formulas ship from Miami in one business day. Bulk and private-label orders run two to six weeks depending on label, bottling, and DHA strength.
All sales final. We don't accept returns or exchanges on wholesale orders — please review formulas, strengths, and quantities carefully before ordering. If your shipment arrives damaged in transit, email wholesale@sobetan.com within seventy-two hours with photos.
Five drums for stock formulas, ten for custom. Start a conversation for a sample kit and timeline.