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For Sunless Professionals

Choose your glow.

One bottle. Six formulas. Tap to shop. Not sure which is right for you? Take the quiz below — or chat with us anytime.

01
Clean Caramel
6 ingredients · caramel guide
From $35.00
Shop Caramel
1L · gallon sizes · Pro pricing on application · Ships from Miami

Guided Consult · 60 seconds

Find the perfect formula for your client.

Three questions. We'll point you to the right bottle — same answers Fabiola gives in the studio.

01 Question 1 of 3

Does your client prefer a clean, minimal-ingredient formula, or are they open to the classic spray-tan experience?

The classic experience uses bronzers and dyes for instant-visible color. The clean route is everything we do without those.

02 Question 2 of 3

Does your client need to avoid tan transfer, or are they fine with a little transfer for deeper instant color?

Transfer is the bronzer rinsing off in the shower. No transfer = clean clothes, white sheets, wedding dresses.

03 Question 3 of 3

How fast does your client need to see results?

Honest answers only. The 2–4 hour and overnight options use very different chemistry.

Our recommendation

Shop →
Your match

The depth chart · Pro reference

How long should your client leave it on?

Four depth levels, three DHA strengths. The artist's quick-reference — pin it next to the booth, or print it from the link below.

Depth 14% DHA · Rapid 10% DHA · Classic 7% DHA · Gentle
01

Light Tan

Shorter wear = lighter result. Longer wear = deeper color.

14% DHA
2 hours
Rinse after 2 hours.
10% DHA
~5 hours
Rinse after about 5 hours.
7% DHA
~7 hours
Rinse after about 7 hours.
03

Dark Tan

For experienced spray-tan clients who tolerate rapid formulas. Recommend Post-Spray Oil afterward — extended DHA contact can dry skin.

14% DHA
~4.5 hours
Clients who want it truly deep can leave longer if comfortable. Always confirm prior spray history.
10% DHA
Overnight
Leave overnight, rinse in the morning.
7% DHA
Not recommended
Step up to 10% or 14% for dark depth.
04

Dark AF

Top of the dial. No other strengths recommended at this depth.

14% DHA
8+ hours
Leave on 8+ hours.
10% DHA
Step up to 14% for this depth.
7% DHA
Step up to 14% for this depth.

One last thing

All solutions go deeper with more product applied and longer wear time. Universal Brown (0% DHA) actually gives the darkest immediate color thanks to its cosmetic bronzers — it just doesn't last past the next shower.

Universal Brown
Universal Brown
99%.
Of clients, flattered

The shade that flatters 99% of clients

Meet our Universal Brown.

Same professional-grade cosmetic bronzers used by the top competitors — but the finish lands softer, smoother, and more natural on every undertone. Adapts seamlessly to all skin tones. Radiant, sun-kissed. Never orange. Never overdone.

0%
DHA · washes off
All
Undertones welcome
24 hrs
Off in next shower

Loved by professionals. Perfected for everyone.

The studio

SoBe Tan.
in Miami.

762 Arthur Godfrey Road · Miami Beach, FL 33140. Call or text (305) 532-0221. Email wholesale@sobetan.com. Se habla español.

Miami Beach

SoBe Tan · Arthur Godfrey Road

762 Arthur Godfrey Rd · Miami Beach, FL 33140

Mon–Sat · 10am – 7pm · Sun by appointment

(305) 532-0221

The SoBe List

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