Affiliate
Creators & clients who talk
A code in your name. Your people get 10% off, you earn on every order that uses it. Nothing to buy, nothing to ship.
- To startNothing
- LabelOurs
- Ships fromSoBe, to your customer
- You holdNo inventory
For Professionals Only
Choose your glow.
One bottle. Six formulas. Tap to shop. Not sure which is right for you? Take the quiz below — or chat with us anytime.
01
6 ingredients · caramel guide
From $35.00
Guided Consult · 60 seconds
Find the perfect formula for your client.
Three questions. We'll point you to the right bottle — same answers Fabiola gives in the studio.
01
Question 1 of 3
Does your client prefer a clean, minimal-ingredient formula, or are they open to the classic spray-tan experience?
The classic experience uses bronzers and dyes for instant-visible color. The clean route is everything we do without those.
02
Question 2 of 3
Does your client need to avoid tan transfer, or are they fine with a little transfer for deeper instant color?
Transfer is the bronzer rinsing off in the shower. No transfer = clean clothes, white sheets, wedding dresses.
03
Question 3 of 3
How fast does your client need to see results?
Honest answers only. The 2–4 hour and overnight options use very different chemistry.
Our recommendation
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Your match
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The depth chart · Pro reference
How long should your client leave it on?
Four depth levels, three DHA strengths. The artist's quick-reference — pin it next to the booth, or print it from the link below.
Depth
14% DHA · Rapid
10% DHA · Classic
7% DHA · Gentle
01
Light Tan
Shorter wear = lighter result. Longer wear = deeper color.
14% DHA
2 hours
Rinse after 2 hours.
10% DHA
~5 hours
Rinse after about 5 hours.
7% DHA
~7 hours
Rinse after about 7 hours.
02
Medium Tan ✓ Most common request
The bread-and-butter recommendation for new and returning clients alike.
14% DHA
~3 hours
Rinse after about 3 hours.
10% DHA
~8 hours
Rinse after about 8 hours.
7% DHA
Overnight
Leave overnight, rinse in the morning.
03
Dark Tan
For experienced spray-tan clients who tolerate rapid formulas. Recommend Post-Spray Oil afterward — extended DHA contact can dry skin.
14% DHA★
~4.5 hours
Clients who want it truly deep can leave longer if comfortable. Always confirm prior spray history.
10% DHA
Overnight
Leave overnight, rinse in the morning.
7% DHA
Not recommended
Step up to 10% or 14% for dark depth.
04
Dark AF
Top of the dial. No other strengths recommended at this depth.
14% DHA★
8+ hours
Leave on 8+ hours.
10% DHA
—
Step up to 14% for this depth.
7% DHA
—
Step up to 14% for this depth.
One last thing
All solutions go deeper with more product applied and longer wear time. Universal Brown (0% DHA) actually gives the darkest immediate color thanks to its cosmetic bronzers — it just doesn't last past the next shower.
Universal Brown
99%.
Of clients, flattered
The shade that flatters 99% of clients
Meet our Universal Brown.
Same professional-grade cosmetic bronzers used by the top competitors — but the finish lands softer, smoother, and more natural on every undertone. Adapts seamlessly to all skin tones. Radiant, sun-kissed. Never orange. Never overdone.
0%
DHA · washes off
All
Undertones welcome
24 hrs
Off in next shower
Four ways to work with us
Sell SoBe your way.
Recommend it and earn. Sell it with no inventory. Put your own name on the bottle. Or buy the case outright. Four paths, one formula — pick the one that fits how you already work.
Dropship
Salons selling without a stockroom
Prepay for wholesale pricing, then we ship single units blind to your clients — unbranded outside, your name on the packing slip. No handling fee.
- To startPrepaid balance
- LabelSoBe
- Ships fromSoBe stock, blind
- You holdNo inventory
White Label
Studios building a brand
Your name on the bottle, our formula inside. We design the label free, apply it here, hold your stock, and ship single units as you sell them.
- To startFrom 50 units
- LabelYours
- Ships fromYour stock, on our shelf
- You holdA batch, held here
Wholesale
Shelves, front desks, volume
The same tier pricing as Dropship, bought as a case. Fifteen units of a retail SKU or five gallons across the pro lines — the discount applies automatically at checkout.
- To start15 units / 5 gallons
- LabelSoBe
- Ships fromBulk, to you
- You holdThe case
How partners move up
Start with no risk. Put your name on it when you're ready.
- 01 Recommend SoBe with a code in your name and earn on every order — no inventory, no cost.
- 02 Move to Dropship: prepay for a tier and we ship single units blind to your clients, packing slip in your name. No handling fee, ever.
- 03 Work through more units and the tier improves — the same mousse costs you $12 at 51 units against $20 at fifteen, and every dollar of that lands in your margin.
- 04 White Label opens whenever you want it: fifty units of one product, your brand on the bottle, your stock held on our shelf and shipped as you sell.
- 05 Selling from a front desk in volume? Wholesale is the same tier pricing, bought as a case and shipped to you in one go.
All four paths are approval-gated and every account needs a resale certificate on file before the first order. Prices, minimums, and terms are confirmed in writing when your account is approved.
For resale accounts
Buying for resale? Send us your certificate.
If you hold a valid resale or exemption certificate, upload it once from your account. Approved accounts stop being charged sales tax on eligible orders — no code, nothing to remember at checkout. Every certificate is read by a person.
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Loved by professionals. Perfected for everyone.
The studio
SoBe Tan.
in Miami.
762 Arthur Godfrey Road · Miami Beach, FL 33140. Call or text (786) 326-2015. Email wholesale@sobetan.com. Se habla español.