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Choose Your Glow

One bottle, four finishes. Tap your product to shop.

SoBe Tan product bottle on white background

Find the Perfect Formula for Your Client

Answer three quick questions and we'll guide you to the right solution
Your selections:

Does your client prefer a clean formula with natural ingredients, or are they open to the classic spray tan experience?

Does your client want to avoid tan transfer to clothes, or are they fine with a little transfer for a deeper instant color?

Does your client want to avoid tan transfer to clothes, or are they fine with a little transfer for a deeper instant color?

Sobe Tan Sunless

Sobe Tan Sunless

This is our clean-ingredient line with only five ingredients — perfect for clients who want a no-transfer tan, ideal for brides or anyone who prefers a spotless finish.

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Sobe Tan Sunless

Sobe Tan Sunless

Perfect solution for sensitive skin clients, pregnant clients, for the health aware clients that like everything organic, the allergic ones to alcohols, FD&C dyes, fragrances, and older, drier & damaged skin will love this brand as it is a lot more forgiving with their skin issues, free of chemical preservatives & Erythrulose, as this last one has not been approved by the FDA and it has been proved to be genotoxic we chose to skip on this ingredient.

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This is our clean-ingredient line with only five ingredients — perfect for clients who want a no-transfer tan, ideal for brides or anyone who prefers a spotless finish.

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Body Makeup

Our newest addition to our Sunless line is not as clean as our caramel and clear counterparts. It contains alcohol, chemical preservatives, and FD&C dyes. Because of its alcohol content, this solution feels drier after spraying, and the FD&C dyes provide a more instantly brown look. Some clients love that extra instant brown color, which the Clean Tanning Solution doesn’t offer because it lacks FD&C dyes and uses only caramel as a bronzer.

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What level of depth does your client want to achieve?

Light Tan

If using the 14% solution, rinse after 2 hours to achieve a light tan.
If using the 10% solution, rinse after approximately 5 hours to achieve a light tan.
If using the 7% solution, rinse after approximately 7 hours to achieve a soft, natural tan.
The shorter the wear time, the lighter the result. The longer you leave it on, the deeper the color develops.

Medium Tan

If using the 14% solution, rinse after approximately 3 hours to achieve a medium tan.
If using the 10% solution, rinse after approximately 8 hours to achieve a medium tan.
If using the 7% solution, leave on overnight and rinse in the morning to achieve a medium tan.

Dark Tan

If using the 14% solution, rinse after approximately 4.5 hours to achieve a dark tan. For clients seeking a very deep result, the rapid formula can be left on longer — as long as the client is comfortable. Always confirm whether they’ve had previous spray tans and if they’ve left a rapid solution on for extended periods. Consider applying SoBe Tan’s Post-Spray Oil afterward, as DHA left on for long durations may dry the skin.
If using the 10% solution, leave on overnight and rinse in the morning to achieve a deep, lasting tan.

Dark AF

14%: leave on 8+ hours. No other percentages are recommended.
All solutions can develop darker results depending on application amount and wear time.
Universal Brown gives the darkest immediate color due to its cosmetic bronzers, even though it has 0% DHA.

Not sure which shade is right for you?

Meet our Universal Brown — the shade that flatters 99% of clients.

Our Universal Brown formula uses the same professional-grade bronzers found in top competitors, yet the finish is softer, smoother, and more natural on every undertone. It adapts seamlessly to all skin tones, creating a radiant, sun-kissed glow that never looks orange or overdone.

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Loved by professionals. Perfected for everyone.