Spray
Hold 6–8 inches from skin. Spray small areas at a time — legs, arms, torso, back. The mist absorbs in seconds.
















Self-tan · Tanning Water
Our Tanning Water is a self-tanning product that resembles water but offers a beautiful tanning effect visible a few hours after the initial application. Unlike our other products, it does not contain a caramel color guide, so you won’t see immediate results — but it develops into a full tan within 12 hours. For darker results, reapply after 24 hours.
Our Tanning Water is a self-tanning product that resembles water but offers a beautiful tanning effect visible a few hours after the initial application. Unlike our other products, it does not contain a caramel color guide, so you won't see immediate results. However, it develops into a full tan within 12 hours. For darker results, reapply after 24 hours.
SoBe Tan Tanning Water is a revolutionary self-tanning product that delivers a natural, golden glow without streaks. This lightweight, water-like formula absorbs quickly and dries without leaving a sticky residue. Our tanning water is designed to give you a gradual, buildable tan that develops fully within 12 hours. Reapply after 24 hours for a deeper, bronzed color. Unlike traditional self-tanners, which often use artificial color guides, this product allows your tan to develop naturally, revealing a flawless, sun-kissed look.
For optimal application, hold the spray at a safe distance from your face to ensure an even mist. If you don’t feel the spray is covering your face evenly, it is recommended to use a powder brush to blend the product seamlessly. Additionally, apply more product to the sides of your face and less in the center—just like you would with makeup—to achieve a balanced look. Keep in mind that the longer you leave the product on, the darker your tan will become. For your first application, try leaving it on for a shorter period to determine the optimal time for your desired shade.
Formulated with aloe vera and food-grade preservatives, SoBe Tan Tanning Water nourishes and hydrates your skin while providing a beautiful golden tan. With just five natural ingredients, it is vegan, cruelty-free, and suitable for all skin types. Plus, its TSA-approved 3.4 fl oz size makes it perfect for travel, so you can achieve your glow on the go.
Aqua/Water/Eau, Aloe Vera, Dihydroxyacetone (Vegan and 100% plant-based, derived from sources such as sugar beets and sugarcane. It works with the skin's pH to provide a safe, natural-looking tan), Sodium Benzoate, Potassium Sorbate.
If you are looking to purchase larger quantities at wholesale pricing, please email us at wholesale@sobetan.com to discuss a lower rate that fits your needs. Please include your social media handles, including Instagram, and specify the amount you wish to purchase to get a quote.
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What's not in the bottle
The cleanest sunless tanning formula on the market
Why we made this
“We wanted a tan you could keep in a handbag and use anywhere — on a plane, between meetings, before a date — without anyone knowing. Five ingredients, water-thin, no color guide. The cleanest tan in the line.”
How to use
Hold 6–8 inches from skin. Spray small areas at a time — legs, arms, torso, back. The mist absorbs in seconds.
Massage in with hands or a tanning mitt until fully absorbed. Hold a powder brush to blend the face. Lightly on neck and hairline.
No color guide — the tan develops invisibly. Wait 12 hours for full color. Don't shower or sweat during develop.
For darker results, reapply after 24 hours. Use the Hydrating Oil daily to keep your color even and lasting.
Fabiola's tip
“Apply more on the sides of the face, less in the center — just like makeup.”
From people who use it
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