Affiliate
Creators & clients who talk
A code in your name. Your people get 10% off, you earn on every order that uses it. Nothing to buy, nothing to ship.
- To startNothing
- LabelOurs
- Ships fromSoBe, to your customer
- You holdNo inventory
The SoBe Partner Program
Sell SoBe your way.
Recommend it and earn. Sell it with no inventory. Put your own name on the bottle. Or buy the case outright. Four paths, one formula — pick the one that fits how you already work.
Dropship
Salons selling without a stockroom
Prepay for wholesale pricing, then we ship single units blind to your clients — unbranded outside, your name on the packing slip. No handling fee.
- To startPrepaid balance
- LabelSoBe
- Ships fromSoBe stock, blind
- You holdNo inventory
White Label
Studios building a brand
Your name on the bottle, our formula inside. We design the label free, apply it here, hold your stock, and ship single units as you sell them.
- To startFrom 50 units
- LabelYours
- Ships fromYour stock, on our shelf
- You holdA batch, held here
Wholesale
Shelves, front desks, volume
The same tier pricing as Dropship, bought as a case. Fifteen units of a retail SKU or five gallons across the pro lines — the discount applies automatically at checkout.
- To start15 units / 5 gallons
- LabelSoBe
- Ships fromBulk, to you
- You holdThe case
How partners move up
Start with no risk. Put your name on it when you're ready.
- 01 Recommend SoBe with a code in your name and earn on every order — no inventory, no cost.
- 02 Move to Dropship: prepay for a tier and we ship single units blind to your clients, packing slip in your name. No handling fee, ever.
- 03 Work through more units and the tier improves — the same mousse costs you $12 at 51 units against $20 at fifteen, and every dollar of that lands in your margin.
- 04 White Label opens whenever you want it: fifty units of one product, your brand on the bottle, your stock held on our shelf and shipped as you sell.
- 05 Selling from a front desk in volume? Wholesale is the same tier pricing, bought as a case and shipped to you in one go.
All four paths are approval-gated and every account needs a resale certificate on file before the first order. Prices, minimums, and terms are confirmed in writing when your account is approved.
Dropship · No inventory
Sell the whole line without holding a single bottle.
Your client orders, you place the order with us, and we ship it straight to them — unbranded outside, your name on the packing slip. You pay the same wholesale prices as the wholesale page, with no handling fee of any kind, and you keep the difference.
Your price
Wholesale
The same tier table as the wholesale page — no dropship surcharge and no separate price list to learn.
Handling
None
No per-order fee, no per-unit fee, no monthly fee. You pay for product and for shipping, and nothing else.
Better tiers
Prepay
Prepay for the quantity that reaches a tier and every unit ships at that price — one parcel at a time, drawn down against your balance.
Shipping
At cost
We don't absorb shipping and we don't mark it up — it goes on your order at cost and you recover it from your client. Your portal shows what comes off your balance before you confirm, and the rated shipping on the order itself.
How it works
Four steps, and you never touch a shipping label.
You set your own retail price and collect from your client however you already do — cash, card, Venmo, your booking system. We only ever charge you the wholesale price.
Apply once
Tell us where you sell and send your resale certificate. Approved accounts get a partner portal with live pricing and order history.
Prepay for your tier
Top up for the quantity you expect to work through. Fifteen units puts you on tier one, twenty-six on tier two, fifty-one on tier three — and that price holds for every unit you draw from it.
Your client buys from you
At your price, through whatever you already use to take payment. You never have to quote our prices to them.
We ship it blind
Pick the items, enter their address, and see what comes off your balance before you confirm. Out of Miami Beach, usually the next business day, in plain packaging with your name on the slip.
What you can dropship
Every tier, and what stays with you.
The same three tiers as the wholesale page — you reach one by prepaying for that many units, then draw them down one parcel at a time. Retail is what the same bottle sells for on sobetan.com; price above it or below it as you like, within the program's minimum-advertised-price terms. Every figure under a price is what you keep per unit at that tier.
Product
Retail
15–25 units
26–50 units
51+ units
Mousse-tier items pool together: quantities across the 200 ml, Brown and 100 ml mousses add up to decide the tier, and each one is then billed at its own price for that tier. Own-tier items count only themselves. Pro-line gallons, liters and half-liters are not dropshippable, and the No-DHA mousse, Organic Hydrating Oil, mitt, sponge and blending brush aren't in the program yet while their pro pricing is confirmed — ask us and we'll quote them on a wholesale order.
Why prepay
The same four bottles, two different businesses.
Nothing about the product changes between these two columns — only how much you prepaid for. Tier one is a healthy margin. Tier three is the one that makes retail a real line of income rather than a courtesy to your clients.
Tier one · 15 units prepaid
The entry tier, and the floor for the whole program. Every item already clears on its own — there is no order shape you need to protect.
Product
Costs you
You keep
Clean Mousse 200 ml
$20.00
$20.00 · 50%
Travel Mousse 100 ml
$10.00
$10.00 · 50%
The Tanning Water
$18.00
$7.00 · 28%
Get Darker Drops
$14.00
$6.00 · 30%
Tier three · 51 units prepaid
The same bottles, the same blind parcels, the same work. You simply bought the run up front and kept the difference.
Product
Costs you
You keep
Clean Mousse 200 ml
$12.00
$28.00 · 70%
Travel Mousse 100 ml
$7.50
$12.50 · 63%
The Tanning Water
$11.00
$14.00 · 56%
Get Darker Drops
$9.00
$11.00 · 55%
Figures use the retail prices on sobetan.com and are calculated live from the prices in this section. Shipping isn't in them — it goes on your order at cost and you recover it from your client.
Fulfillment
It arrives looking like it came from you.
Blind shipping
Unbranded outside, your name inside.
We ship from Miami Beach in plain outer packaging with your business name on the packing slip. Nothing in the box advertises us to your client.
- Plain outer carton — no SoBe branding on the outside
- Packing slip in your business name, with your order reference
- Orders tagged to your account so support can trace any parcel
- In this first phase returns come back to us — we handle the exchange for you
Not dropshippable
What stays on the wholesale page.
Some things are wrong for a single-unit parcel — either too heavy to ship economically, or meant for a pro's back bar rather than a client's bathroom.
- Pro-line solutions, DMI and the Post-Spray Hydration Oil — gallon, liter and half-liter back-bar sizes
- Aluminum-bottle SKUs stay SoBe-branded and are sold as they are
- Academy and training products
- Gift cards
In summary: partner accounts are approval-gated. A valid resale or exemption certificate must be on file before your first order. Prepaid credit is non-refundable and usable only against program orders. Listing SoBe product on third-party marketplaces, or below the program's minimum advertised price, ends the account. The full terms are provided with your account approval.
White Label · Your name on the bottle
Your studio's own product, from fifty bottles.
Your brand on the front, our formula inside, and the batch lives on our shelf in Miami Beach — so you can sell single bottles to clients anywhere without a stockroom. Most salons never do this because they don't have a designer. That part is on us.
Included, at no cost
We design your label from scratch.
Not a template with your name dropped in — an original label, designed for your brand, at no charge. You brief us, we design it, you approve it before a single sticker is printed.
- You send your name, colors, and anything you already use — a logo, a menu, a photo of your front desk
- We design the front label around it and send you a proof
- Nothing prints until you approve it in writing
- We apply the labels here by hand and hold the stock for you
Three ways in
Start with a case or two, not a pallet.
The floor is set by our labeling and shelf time, not by a printer's minimum — which is why a first run can be fifty bottles instead of the hundreds a contract manufacturer would ask for.
Pilot
50 units · one product · one shade
Pricing on application
The smallest run we'll make, and the whole program's floor. Enough to put a branded bottle on your shelf, sell it to your regulars, and find out whether your clients buy from you as a brand.
Starter
72 – 144 units
Pricing on application
For a studio that already sells through a pilot run. Room for a second shade or a second product, at a better unit price.
Growth
250+ units
Pricing on application
Our best white-label pricing, for partners selling steadily across more than one location or channel.
White label sits above standard wholesale pricing at the same unit count: labeling by hand, a dedicated shelf, and a per-partner SKU all cost us more than shipping you a plain case. The trade is that the bottle says your name.
How the label works
Two labels per bottle — yours in front, ours behind.
The front is yours to change whenever you like. The back is a compliance panel we control and keep current — so you can rebrand your front art freely without ever touching the panel that carries the regulatory information.
Front label · yours
Your brand, your design.
Your name, your marks, your colors. We design it, you approve it, and you can revise it on a future run without re-doing anything else.
- Studio or brand name and logo
- Product name and shade
- Your handle, site, or QR code
- Any artwork you own the rights to
Back panel · ours
The regulatory panel, handled.
We write, print and maintain the back panel on every bottle. If a requirement changes, we update it — there is nothing for you to track.
- Full ingredient declaration, in descending order
- Net contents
- The DHA external-use warning
- Directions for use
- “Manufactured for [your brand] by SoBe Tan, Miami Beach, FL”
That last line is deliberate: it keeps SoBe Tan the responsible person on file, so the product listing and safety substantiation stay with us — the manufacturer — and not with you.
Stock
Roll labelsApplied by hand here, not die-cut singles shipped loose.
Material
WaterproofVinyl or clear BOPP — never paper. These bottles live in wet bathrooms.
Finish
MatteMatte white, or clear on frosted. Gloss reads cheap on a bathroom shelf.
Lead time
10 business daysFrom artwork approval to sellable stock on the shelf, labels applied.
How to start
Open now — tell us what you want on the bottle.
50
Unit minimum · one product
No waiting list and nothing to earn first. Fifty units of one product is the floor — enough for a real run of your own bottle, small enough to find out whether your clients buy from you as a brand.
Message us with the product you want and roughly how many, and we'll put the run together with you — DM @sobetan, text (786) 326-2015, or email: wholesale@sobetan.com
Before you order
What a batch commits you to.
- The stock is yours. Once your label is on a bottle, nobody else can sell it — so order to demand, not to hope.
- Unsold stock after twelve months ships to you in bulk at your cost, or is disposed of. This is in writing, and it isn't negotiable.
- A storage fee applies after six months with no movement on a batch.
- The program is capped at a small number of partners while our Miami Beach shelf is also working inventory.
- Your label carries no SPF, sun-protection, “FDA approved”, “chemical-free”, or medical claims — we're the manufacturer, so those are ours to refuse.
Not the same thing
White label, or private label?
White Label is our formula in our bottle with your label on it — fast, cheap to start, low risk. Private Label is a product built to your brief. Both exist; they suit different moments.
White Label
- FormulaOurs, unchanged
- BottleOurs, from stock
- MinimumFrom 50 units
- Lead timeAbout two weeks
Private Label
- FormulaCustom, to your brief
- BottleCustom, sourced
- MinimumReal MOQs apply
- Lead timeTwo to six weeks
In summary: White Label batches are made to order and are non-refundable. Unsold stock is shipped to the partner at their cost, or disposed of, twelve months after receipt; storage fees apply after six months without movement. SoBe Tan remains the manufacturer and responsible person of record and may refuse any label claim. The full terms are provided before a batch is confirmed.
Before your first order
Every partner account needs a resale certificate on file.
You sell to the end customer and collect tax where you owe it; our sale to you is a sale for resale. Upload your certificate once from your account and approved accounts stop being charged sales tax on eligible orders — no code, nothing to remember. Every certificate is read by a person.
Partner questions
What pros ask before signing up.
Do I have to buy stock to start?
+
You prepay, but you never warehouse. Dropship runs off a prepaid balance: top up for the quantity that reaches a tier, and we hold those units here and ship them one at a time as your clients order. White Label is the one path where the stock is yours outright, and it starts at fifty units.
Is there a handling fee?
+
No. No per-order fee, no per-item fee, no monthly fee. You pay the wholesale price for the product and the shipping at cost, and nothing else.
Who pays the shipping?
+
Your client, in the end — we don't absorb it and we don't mark it up. Shipping goes on your order at cost and you recover it in what you charge them. Your portal shows exactly what comes off your balance before you confirm, so you always know the cost of an order before you place it.
Does every order need a particular product in it?
+
No. Any single item, any mix — there's no required product and no minimum per order. The only thing that sets your price is the tier you've prepaid for.
Will my client know it came from SoBe?
+
Not from the parcel. The outer packaging is unbranded and the packing slip carries your business name and order reference. The bottle itself is SoBe-branded on Dropship — putting your name on the bottle is what White Label is for.
Do I need a resale certificate?
+
Yes, before your first order ships. You're buying for resale, so we need the certificate on file to sell to you without charging sales tax. Apply anyway if you don't have one yet — we'll tell you what your state needs. Review eligibility.
Can I list SoBe on Amazon, eBay, or TikTok Shop?
+
No. Partner accounts can't sell SoBe product on third-party marketplaces, and the program sets a minimum advertised price. Undercutting the brand on a marketplace ends the account. Sell it to your own clients, in your own space, at your own price above that floor.
When can I get my own label on the bottle?
+
Whenever you want it. There's no dropship history to earn first — White Label is open at fifty units of one product, in one shade. DM @sobetan, text (786) 326-2015, or email wholesale@sobetan.com with what you'd like on the bottle and we'll put the run together with you.
How is this different from wholesale?
+
The prices are identical — the same three tiers at the same fifteen, twenty-six and fifty-one unit thresholds. What differs is where the stock sits. On wholesale you buy the case and we ship it to you. On dropship you prepay for the same quantity, we keep it here, and we send single blind parcels to your clients as they order.
Can I dropship the pro-line solutions?
+
No. The pro line comes in half-liter, liter and gallon sizes — back-bar volumes meant for a pro's bench, not a client's bathroom — and the same goes for DMI and the Post-Spray Hydration Oil. They stay on the wholesale page. Academy products and gift cards are also out of the program.
What happens if my client wants to return something?
+
In this first phase returns come back to us in Miami Beach and we handle the exchange for you — you don't need a returns address of your own. Email us and we'll sort it with your client directly or through you, whichever you prefer.
Apply
Tell us where you sell.
One application covers both Dropship and White Label — we'll point you at whichever fits, and you can move between them later. We read every one and answer, yes or no, with a reason.
- We reply within five business days — a person reads every application.
- Approved accounts send a resale certificate before the first order ships.
- Both programs are open from the start — Dropship on a prepaid balance, White Label from fifty units of one product.
Solicitud recibida.
Gracias — ya la tenemos. Respondemos en un plazo de cinco días hábiles con una decisión y, si es que sí, con lo que necesitamos de ti para abrir la cuenta.
The studio
SoBe Tan.
in Miami.
762 Arthur Godfrey Road · Miami Beach, FL 33140. Call or text (786) 326-2015. Email wholesale@sobetan.com. Se habla español.